This policy explains what we collect on this site and what we do with it. In short: we collect your eligibility answers and, if you choose, your email address and the answers to our shutdown checklist or payout calculator. The data retention clock collects nothing beyond the basic analytics described below. We use them to show and send your result, to follow up twice, and to understand which pages help. We do not sell your information and we never send it to data buyers.
What we collect
| What | When | Why |
|---|---|---|
| Your eligibility answers (company status, state, size, industry, systems, years of records, your role) | When you complete the check | To show your result and improve the check |
| Your email address and consent choice | Only if you ask us to email your result | To send the result, the application link, and up to two reminders; occasional updates only if you tick the box |
| Your payout calculator inputs (industry, employee counts, years of records) and your email address | Only if you ask us to email your estimates; otherwise the inputs stay in your browser | To send a link to your estimates and up to two reminders; occasional updates only if you tick the box |
| Your shutdown checklist answers (state of formation, state where staff work, company type, size band, systems used) and your email address | Only if you ask us to email your checklist; otherwise the answers stay in your browser | To send a link to your checklist and up to two reminders; occasional updates only if you tick the box |
| The page you came from, the page you landed on, and campaign tags (UTM parameters) | When you visit and when you submit a form | To see which pages and campaigns help people |
| Clicks on referral links | When you click one | To match referrals with buyers’ records of applications |
| Basic analytics (pages viewed, tools used and, for the eligibility check, your result type and matched programs; device type, approximate location) | Only after you accept analytics cookies (Google Analytics) | To understand how the site is used |
| Your IP address and browser details | On every request, processed by our hosting provider to deliver the site and block abuse | Security and delivery; not used to identify you |
We do not ask for, receive or store company data. The check never asks you to upload files.
Where it is stored and who sees it
The site is hosted by Cloudflare, and form submissions are stored in a Cloudflare database that only our team can access. Cloudflare also processes requests (including IP addresses) to serve the site and protect forms from spam, which may include a bot check on the email form. If you accept analytics cookies, we use Google Analytics (Google LLC) to see which pages are visited and how the tools are used; it is not loaded if you decline. If we later use a customer relationship management tool or an email service, we will name it here. These providers act on our instructions.
We do not share your answers or email with buyers. When you click a referral link, you go to the buyer’s website and the buyer receives what you give it there, under its own privacy policy. Buyers may tell us that a company applied through our link, so we can confirm referrals.
How long we keep it
We keep lead records for as long as they are useful to follow up and to reconcile referrals with buyers, and no longer than 24 months after your last contact with us, unless the law requires longer. You can ask us to delete them sooner.
Cookies and local storage
The site stores the first and most recent way you arrived (for example, a campaign tag) in your browser’s local storage so we can attach it to a form you submit or a referral link you click. Google Analytics sets cookies (named _ga and _ga_ followed by an id), so we ask for your consent first, load it only if you accept, and remember your choice in local storage. What analytics receives: the pages you view (for the data retention clock, including the system and date you chose, which appear in its page address) and which tools you used, with, for the eligibility check, your result type and the matched buyer programs. The answers you type into the payout calculator and the shutdown checklist are kept in the part of the page address after #, which we do not send to analytics. Analytics never receives your email address. You can change your choice at any time with the “Cookie settings” link in the footer.
Your rights
You can ask what we hold about you, ask us to correct or delete it, and opt out of any follow-up email using the link in every email. California residents have rights under the CCPA as amended by the CPRA, including the right to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined. To make a request, use the contact page. We will not treat you differently for using these rights.
Changes
We will update this page if our practices change and show the new date at the top.